Our history
Lovea, naturally positive beauty.
1994
Our debut on the beach
A moment of nostalgia... 1994, the year we were born, our pretty Lovea brand made its debut! We make our mark in the sun, particularly with beach-goers. Our high quality, low-priced sun care products quickly became a huge success!
2006
Our great love: monoi
Lovea has always been inspired by the islands at the ends of the earth. So it was only natural to include a sun-drenched ingredient at the heart of our products: Monoï de Tahiti. This naturally-sourced product, with its many benefits, is created by macerating Tiare flowers in Coconut Oil.
2012
nature, our signature
Our formulas have undergone a major transformation: we've opted for naturalness without compromise, and we're still committed to effectiveness and pleasure! Our formulas now contain a high percentage of ingredients of natural origin, giving birth to Lovea Nature.
2017
A shower of awards
Our range of sulfate-, silicone- and paraben-free Shampoos and Shower Gels, and our Coconut Oil, certified organic by Ecocert, are unanimously acclaimed and have won numerous awards.
2018
la phocéenne de cosmétique
La Phocéenne de Cosmétique adopts us! Founded in 1996, La Phocéenne Cosmétique is the #1 small and medium-sized supermarket hygiene and skincare company. A group built around deep-rooted commitments and sincere, ethical values. Our aim? To offer French-made cosmetics that are as natural and affordable as possible. We adhere to their Formulation Charter and perpetuate our mission by proposing more committed products that combine efficacy and sensoriality.
2019
Research & development
This marks the start of our partnership with the CNRS and the Muséum d'Histoire Naturelle! For over two years, we have been supporting a PhD student, Camille Lacroux, in her research in Uganda on Chimpanzee nests, in order to discover an effective natural mosquito repellent. Valuable research for the laboratory in the south of France.
2020
Our rebirth
The year 2020 marks the creation of our new Brand identity. Under the umbrella of La Phocéenne de Cosmétique for the past 2 years, we are clarifying our essence and our positioning: simple, committed, joyful, naturally positive beauty, good for ourselves and for the planet, with no headaches.
2020 BIS
Our meeting with Oceania
This year also marks the start of our collaboration with Association Oceania! an NGO based in Moorea, French Polynesia, whose aim is to contribute to the preservation of marine biodiversity within the Polynesian sanctuary. The association works with local fishermen and stakeholders, as well as organizing events and awareness-raising campaigns in schools.
2021
Our new solar products
After 3 years of research in our laboratory, it's finally here: Our new Sun Care Range! Entirely reformulated to meet your expectations: protection and respect for the skin. Sun filters that respect the ocean in compliance with Hawaii's coral reef law, responsibly sourced Monoï de Tahiti appellation d'origine, vegan formulas and recyclable packaging made from 100% recycled plastic. All made in France at a fair price, so that everyone can protect themselves from the sun's rays with complete peace of mind.
2022
HÉLOÏSE PEGOURIÉ, OUR CHAMPION
We're committed to a young kite-surfing champion: Héloïse Pégourié. Positive, committed to protecting the oceans and the environment, sporty and dynamic, our meeting was an obvious choice. Héloïse wears the Lovea colors on her equipment and becomes an ambassador for our cosmetics and sun creams!
2023
Moving on to solids
We're unveiling our first solid cosmetics products! 2 adorable shampoos, 2 deodorants with a skincare action and a heart-shaped make-up remover designed around our iconic ingredients, make their appearance in our range! Portable, easy-to-carry formats.